SMM2021 Speaker Profile

Pascal Erlmann

Waelzholz Brasmetal Laminação Ltda.

I studied Business Economincs at Southwestphalia University of Applied Science (Bachelor of Arts), finished in 2015. Afterwards I finished my Executive Master of Business Marketing at Freie University of Berlin in 2016 and took part of the “circle of excellence in Marketing”
I am working within the Waelzholz Organization since 2010 and was in charge for different sales business units, such as Cold Rolled Steel strip for Automotive Application and Electrical Steel for Western Europe. I have been trough different positions like Sales Manager and Deputy Sales Director at our HQ in Germany.
Waelzholz is the leading supplier of cold rolled steel strips: See more at
I am half French and half german, born in Germany in Hagen
I am CEO at Waelzholz Brasmetal Ltda. Since January 2021, and living with my wife and our two little kids in Sao Paulo since September 2019
As CEO at Waelzholz Brasmetal I am responsible for the Brazilian market as well as for the entire South American Market

Pascal Erlmann will be speaking in the following sessions

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South America

June 21, 2021 3:00 pm

SMM Week 2021