SMM2021 Speaker Profile

Maria Shalina

Director of Marketing and Customer Experience Improvement -

Maria Shalina has a degree in State and Municipal Management provided by the State University of Management.
Maria completed the Executive MBA program at the Skolkovo Moscow School of Management in 2019.
Before joining Severstal, she worked for eight years as Director of Telecommunication Services and Financial Services at Euroset.
Under Maria’s leadership, Severstal’s achievements become recognized internationally. In September 2020, Severstal won the international Zero-Distance Award 2020 in the category “Exploring ways to reduce the distance between customers and the company as much as possible.” In addition, Severstal won in the Best B2B Customer Experience category among industrial companies in the Customer eXperience World Awards 2020 for the second year in a row. Last year Maria was claimed as the best marketing director of industrial companies at the “Top 1000 Russian Managers” rating.
Maria is a jury of the Effie Russia Awards and the Silver Mercury Festival. In 2021 Severstal became the first industrial company to win Silver of the Effie Russia Awards.

Maria Shalina will be speaking in the following sessions

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June 22, 2021 10:00 am

SMM Week 2021